Before we start about branding, we want to make clear what is branding.
Differences between Marketing and Branding
Marketing is a push tactic. It’s pushing out a message to get sales results: “Buy our product because it’s better than theirs.”
Branding should both precede and underlie any marketing effort. Branding is not push, but pull. Branding is the expression of the essential truth or value of an organization, product, or service. It is communication of characteristics, values, and attributes that clarify what this particular brand is and is not.
OUR LATEST WORK
Home Textile Rebranding
Men’s Fashion Jewellery Branding
Intl. Tool Brand Upgrading
Outdoor Lighting Rebranding
Home Lighting Product Design
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